Viewer experiences are being revolutionized by the explosion in mobile devices, the demand for more engaging and interactive experiences; and broadcasters are responding in creative and exciting ways. At the same time, broadcasters search for new business and revenue models and constantly seek to understand how next-generation television opens new opportunities for distributing, tracking, and building businesses around media assets

Jim discusses the latest trends and opportunities facing the industry, and how Adobe works with the world’s leading companies to make future opportunities a reality today.

Shooting digital video with your DSLR is proving to be the next great creative opportunity. To do it right, turning uncut video into compelling stories, you need a professional video editing tool, and Adobe® Premiere® Pro CS5 software is on the leading edge of the DSLR wave.

Discover how to work more efficiently when tackling planning, production, and post-production tasks. This demonstration will explore the power of a complete, end-to-end toolset that accelerates video editing workflows from scriptwriting through post-production.

Adobe products lead the industry, delivering editing efficiencies, tapeless workflows, and digital distribution. Discover why broadcasters worldwide are turning to Adobe for solutions that are easing the transition to a world of ubiquitous media consumption on screens of every size and description.